Mr. George Riddell

Director of Trade Policy & Strategy at EY LLP

George has a decade of experience in international trade. He is primarily responsible for advising multinational corporations on their trade and sustainability strategy. Prior to joining EY UK, George spent over six years representing the United Kingdom at the WTO, OECD and UN. He is passionate about helping companies prepare for the trade challenges of increasing digitalisation and to develop more sustainable supply chains.

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